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Trust is a vital element in our lives and, as such, it has been studied and debated for centuries. Trust is the belief that someone or something is honest and will not harm you, or that someone or something is safe and reliable. Trust is necessary to the ongoing wellbeing of societies including business. However, trust in business, particularly big corporates, has never been worse. And out of all the areas of businesses and organisations, none has suffered more in reputation and loss of trust than sales.
Despite the profession of selling being tarnished by the findings of the Australian Banking Royal Commission and other exposes, selling is a vital business capability we all need to master if we are to move forward productively. Effective selling is about finding viable opportunities and cultivating healthy relationships based on evidence and substance leading to trust and confidence. Done correctly, selling is the vehicle that allows opportunity to flourish and people to prosper.
The 2019 Sales Trends – Trust me, I’m in sales, shows that the answer seems to lie in developing human-centred organisations and human-centred sales teams.
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