Systems Thinker
Strategist
Educator
Collaborator
Changemaker
Every solution begins with a conversation.
What Kind of World Do You Want to Live and Work In?
A world where people feel seen, heard, and valued – or one where disconnection and division persist?
In a fragmented world of miscommunication, inequality, moral disengagement, and fractured relationships where genuine connections are rare, my mission is clear: to build bridges of connection through conversations that solve problems, foster collaboration, and inspire purposeful action.
My work empowers individuals, teams, businesses, and communities to create stronger, more connected, and sustainable futures.
At the heart of my approach lies a simple truth: human nature thrives on curiosity, helpfulness, and fairness. By activating these qualities, we can rise above division, reclaim our shared humanity, and take meaningful action – together.
This is my quest for the return of decency – a moral revolution built not on outrage, but on capability. On getting seats at tables. On leading conversations that replace extraction with fairness. On building systems where everyone belongs.
Why? Because if you’re not at the table, you’re on the menu.
Whether you’re a leader, team member, sales professional, community organiser, or volunteer, I provide practical tools, strategies, processes, and education to turn purpose into results and inspiration into impact.
The Truth I've Proven Since 1995
When everyone has a seat at the table, when conversations include all stakeholders, when systems are designed for shared prosperity – better outcomes happen.
Fair systems outperform unfair ones. In business, democracy, technology – everywhere.
Not just fairer outcomes. Better outcomes.
More profitable businesses. More stable democracies. More innovative solutions. More sustainable growth.
This isn’t idealism. It’s a moral revolution grounded in evidence, capability, and proven results.
The Path Forward is Clear
Let’s talk.
Let’s claim our seats.
Let’s unrig the system.
And you already have the skills to do this.
So let’s start a conversation.
The Three-Step Journey to Fairness and Decency
1. Let's Talk
Everybody lives by selling something – ideas, services, values, vision for change.
The skills you use every day – ethical influence, persuasion, negotiation, communication, leadership – work everywhere. Whether you’re an SME owner, sales team leader, organisational leader, citizen, or community organiser.
You have the capability. I show you how to deploy it strategically.
2. Let's Claim Our Seats
Get seats at tables where decisions get made. In boardrooms, procurement panels, policy meetings, AI planning sessions, community planning – every table where conversations shape your work, your life, your future.
When everyone affected has a voice in decisions, better systems emerge. More profitable. More innovative. More sustainable. More fair.
Claiming seats is how decency returns to decision-making.
3. Let's Unrig the System
Replace rigged systems with fair ones. Build stakeholder governance. Create ethical procurement. Design participatory democracy. Implement human-centred AI. Transform sales through collaboration, not competition.
Fair systems outperform unfair ones. Every time.
This is the moral revolution: building systems where everyone belongs.
A Quest for Fairness and Decency Through Action
For too long, we’ve been told that greed is good, that extraction is efficiency, that vested interests deserve their seats while the rest of us wait outside.
I reject that.
Decency isn’t weakness. Fairness isn’t naive. Collaboration isn’t soft.
They’re strategic. They’re profitable. They’re how we build systems that actually work – for everyone.
Since 1995, as CEO of Barrett and founder of the Selling Better Movement, I’ve proven this truth. I’ve trained tens of thousands of professionals around the world in ethical, human-centred sales and business strategies and practices. Co-founded March4Justice (110,000 people, 200 locations) and Voices of Goldstein in 2021. Led Zoe Daniel’s historic 2022 campaign as Campaign Manager. Led Goldstein for YES to a YES result in 2023.
What I discovered: Business ethics and democratic accountability aren’t separate. They’re the same work. The same vested interests rig both systems. The same skills unrig them. The same goal: fairness.
This moral revolution isn’t about tearing everything down. It’s about getting seats at tables where decisions get made and leading conversations that build what works – for everyone.
Not through manifestos. Through conversations. Not through outrage. Through capability. Not by asking permission. By claiming our seats.
This quest for decency spans every table – boardroom and parliament, procurement panel and policy meeting, business and democracy.
Four Pathways to Building Better
For Business
Let’s claim our seats. Build fair systems that create sustainable competitive advantage, genuine stakeholder value, and shared prosperity.
What we create:
- Stakeholder governance that performs
- Value-based solution selling and trusted partnerships
- Leadership that builds trust and collaboration
- Fair exchange of value partnerships that work for everyone
For Democracy
Let’s unrig the system. Design democratic systems where citizens shape decisions, accountability is systematic, and community voice drives outcomes.
What we create:
- Participatory decision-making
- Systematic accountability frameworks
- Community-led planning
- Democratic capability at scale
- Campaign planning and execution
Read & Learn
Let’s talk. Explore how fair systems outperform unfair ones – with proof, frameworks, and pathways to building better.
SueBarrett Substack: Articles include Every Solution Begins with a Conversation, Question of Fairness, Democracy Watch, and Human-AI Collaboration topics.
Barrett Blog: Articles proving ethical systems work better. Weekly insights on sales excellence, leadership, and sustainable business.
Speaking & Media
Let’s have conversations that matter. Prolific writer, media commentator, and keynote speaker delivering candid, evidence-based commentary across business, democracy, and systems change.
Topics:
- Fair systems & competitive advantage
- Value-based selling & leadership
- Democratic accountability & community independents
- Human-AI collaboration
- Ethics, equality & social good
The Time to Act is NOW
Every solution begins with a conversation.
In 2026, join the quest for the return of decency through a moral revolution built on capability, not outrage:
- Let’s talk: Start conversations that matter – in boardrooms, parliaments, procurement panels, planning meetings, and every table where decisions get made.
- Let’s claim our seats: Demand voice at tables where we’ve been excluded. Build more inclusive tables where everyone belongs. Return decency and ethics to decision-making.
- Let’s unrig the system: Replace rigged systems with fair ones. Equip ourselves with tools and resources to do the work. Lead the moral revolution through action.
By asking important questions, listening deeply, finding common ground, and acting boldly, we can solve the wicked problems of our time and create prosperous communities and a sustainable and liveable future for all.
Not because it’s idealistic. Because it’s practical, proven, and it works.
Not through outrage. Through capability.
Not by asking permission. By claiming our seats.
Not someday. Now.
Barrett Sales Blog
