the road less travelled

The road less travelled – Selling Better

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If I was Prime Minister for a day

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It’s time to be taken seriously – no more Harvey Weinsteins please

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The Selling Better Manifesto

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The rise of Ethical Selling in the new world order: The history of Sales Methodologies, revised & updated

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24 years in business and 24 Big Lessons to share

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Writer’s bio

I n 1995, Sue Barrett took the road less travelled when she founded Barrett, a business consulting and education firm specialising in Selling Better rather than selling more, and that has made all the difference. Sue lives by the philosophy that everybody lives by selling something. Her vision is for everybody to practise ethical, human-centred selling for a fair, sustainable and mutually prosperous world.

Sue is the architect of the world class Selling Better Operating System & Philosophy and is committed to helping people and businesses sell better. She is one of the most authoritative thought leaders reporting on and working in the selling profession in Australia and the world today.

In 2019, Sue published her first paperback book, '142 Days of Gratitude that changed my life forever', a treatise on the positive power of gratitude that delivers a masterclass in resilience.

Sue is board member of the Future Business Council and an advocate for the Moral Case for Gratitude, Equality, and Ethical and Sustainable Business and Societal Practices.

Sue lives in Melbourne with her partner Jobst and sons Alex and Josh.