Work with Sue

Three Ways to Work Together

Same approach. Same foundation. Fair systems outperform unfair ones. Collaboration beats competition. Human-centred beats extraction.

1. For Business

2. For Democracy & Community

3. For Teams & Leaders

Let’s claim our seats.

Strategic consulting, training & development for organisations, sales and internal teams, and leaders.

Our Focus:

Strategy & Systems
Go-to-market strategy, value proposition messaging, stakeholder governance, and procurement reform. Build competitive advantage through genuine understanding and fairness.

Operations & Frameworks
Sales process mapping, methodology development, playbooks, and systematic excellence that scales. Align teams around ethical, consistent results.

Training & Development
Value-based solution selling, KAM, communication skills for all teams. Build capability that lasts. Transform how teams engage clients and each other.

Culture Transformation
High-performance cultures where communication, collaboration, and trust drive results. Turn internal collaboration into external competitive advantage.

Leadership & Coaching
Equip leaders to lead, coach and guide teams. Develop leadership that builds capability, not dependency. Create psychological safety that drives performance.

AI Integration
Ethical, effective implementation of AI that amplifies human capability. Ensure technology enhances human judgement, not replaces it.

Who this serves:

SME owners | Sales & internal teams and leaders | Organisations | Executives | Boards

Let’s start a conversation.

Let’s build better systems.

Strategic consulting & capability building for campaigns, movements, and communities.

Our Focus:

Strategy & Systems
Campaign strategy, participatory budgeting, democratic accountability frameworks. Build citizen voice into policy and decision-making.

Operations & Frameworks
Community organising methodologies, Democracy Watch tools, systematic accountability. Scale movements that win.

Training & Development
Organiser capability building, communication skills, advocacy training. Build capability that lasts beyond single campaigns.

Culture Transformation
Coalition building, broad-based community power. Turn diverse groups into unified movements through collaboration and trust.

Leadership & Coaching
Equip community leaders to mobilise and guide volunteers. Build distributed leadership, not dependency on heroes.

Digital Integration
Ethical use of digital tools and platforms. Ensure technology amplifies community voice, serves people not platforms.

Who this serves:

Community campaigns | Grassroots movements | Citizens | Organisers | Advocacy organisations | Local government

Let’s start a conversation.

Let’s build capability. 

Everybody lives by selling something – ideas, services, values, vision for change. Whether you’re selling to clients, influencing internally, mobilising communities, or leading teams.

Our Focus:

Sales & Influence
Value-based selling, human-centred practices, business acumen, persuasion skills. Win through understanding, not manipulation.

Communication & EQ
Emotional intelligence, relational intelligence, psychological safety, trust building, navigating difficult conversations. Master questions and listening.

Leadership & Culture
Human-centred leadership, high-functioning teams, coaching, facilitation, culture transformation. Build capability, not dependency.

Narrative & Presentation
Storytelling, compelling presentations, personal brand, facilitation. Deliver with impact.

Strategy & Operations
GTM strategy, frameworks, playbooks, planning. Systematic excellence that scales.

AI Integration
Ethical AI implementation. Technology amplifies human capability and judgement.

Who this serves:

Sales teams | Leaders at all levels | Internal teams | Community organisers | Anyone who influences, persuades, or leads

Training formats: Workshops | Online programmes | Conferences | Coaching

Let’s start a conversation.

Speaking & Media

Keynotes, commentary, thought leadership, and MediaStable regular.

Topics: Fair Systems & Competitive Advantage | Democratic accountability | Human-AI collaboration | Value-based selling, Emotional Intelligence and Being Business Savvy | Fair Exchange of Value | Moral Engagement & Ethics | Community organising

Book Sue | Media Enquiries

What People Say

“Sue’s frameworks transformed our procurement process. We’re winning contracts we would have lost before.” – SME Owner

“Sue is a brilliant leader who moves mountains. Her organisational genius inspired everyone to go that extra mile.” – Alex Fein, Political Strategist

“Very insightful! High-level sales training where human and emotional intelligence are the key pillars.” – BDM, B2B Tech Sales

“Sue is simply the best writer on business and sales issues I’ve ever come across.” – David Walker, Shorewalker DMS

Let’s Talk

What are you building? Where do you want a seat? What tables are you trying to get a seat at?

Contact Sue:
Email
LinkedIn
Substack

Barrett Sales Blog

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