Every Solution Begins with a Conversation
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Explore how fair systems outperform unfair ones – with proof, frameworks, and pathways to building better.
Two streams of writing:
- Barrett Blog (since 2007) – Business, sales, leadership excellence
- Sue Barrett Substack: Every Solution Begins with a Conversation (since Dec 2024) – Systems thinking across business, democracy, and technology
Barrett Blog
Selling Better: Business Ethics & Value-Based Excellence
Since 2007 | Weekly insights proving ethical systems work better
Over 1,400 articles on:
- Value-based solution selling
- Ethical sales and competitive advantage
- Human-centred leadership
- Business growth strategies
- Stakeholder capitalism
- Collaboration over competition
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Sue Barrett Substack: Every Solution Begins with a Conversation
Since December 2024 | 111 articles in 2025
Helping the brave build better systems through human-centred communication, EQ, ethical leadership & courageous collaboration. Supporting people to lead, engage, & sell with empathy & clarity towards fairer work, inclusive societies & truth in public life.
What I discovered in 2025: In every domain, vested interests have taken seats at tables. And the solution is the same everywhere: Get those seats back. Lead conversations that build fairness.
Four Substack Sections:
1. Question of Fairness
Our brains are wired to detect unfairness – it’s why kids yell “That’s not fair!” before they can tie their shoes. Question of Fairness explores the injustices that make us rage, the systems that keep them in place, and the simple actions we can take together to build a fairer world. See what’s broken. Start the conversation. Build a fairer world.
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2. Democracy Watch AU
A citizen-led initiative providing tools, analysis, and training to help Australians hold power accountable. The Democracy Watch AU Citizens Toolkit is a practical guide that teaches everyday Australians how to recognise and respond to bad faith in political communication. Founded by Sue Barrett in May 2025, communication expert with three decades of experience in business and political communication, campaign organising, and democratic accountability work. Topics: Political accountability, moral disengagement frameworks, systematic assessment of politicians and institutions, citizen capability building.
3. Human-AI Collaboration
Transforming artificial intelligence from a threat into humanity’s thinking partner. Explores how we can amplify our capacity for empathy, creativity, and problem-solving while keeping humans firmly in control. This isn’t about replacing human judgement but enhancing it, using AI to break through echo chambers, democratise knowledge, solve wicked problems and build the bridges of understanding and collaboration our divided world desperately needs. Topics: Technology governance, ethical AI implementation, platform power, surveillance capitalism, human-centred tech.
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4. There’s No Such Word as CAN’T
My mum’s mantra that shaped my life. About living fully alive in challenging times. About seeking joy alongside courage. About reconnecting with your inner child’s wisdom. About moving when fear has you frozen. About the boring, the beautiful, and the brave.
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Every solution begins with a conversation.
Get frameworks, insights, and tools for replacing rigged systems with fair ones – across business, democracy, and technology.
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