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The sales leadership role is diverse and dynamic. It involves building and maintaining a high-performing team using an ever-changing suite of tools and technologies, while remaining close to the sales coalface and using an intimate understanding of a business’ sales strategy to target the right solutions for customers and clients.
In the 21st century sales arena, this can be a daunting affair. New information is constantly being hurled at the sales leader, and the very nature of the buyer-seller relationship is undergoing dramatic transformation. But it’s vital to keep a healthy outlook on your role as a manager and understand what areas you need to improve upon. The material in this book aims to help you master your role as a leader and manager. It seeks to help you understand that you are part of an enterprising, progressive industry that is changing the world for the better.
Remember: everybody lives by selling something.
I hope you enjoy this book.
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