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Optimize your sales force!
Are you nurturing the optimal sales culture in your business? It’s important, as a manager, that you should know the constitution of your market place and the kinds of solutions your clients are seeking – these are the key factors that will help you mould your successful sales force. Designing the best sales culture for your business takes planning; it’s not something you can dream up overnight or in the space of a single board meeting.
In fact, as we’ll discuss, the concept of one type of sales person looking after all the tough stuff is not only outdated, it’s flawed. There are different types of sales people for different products, markets and clients. It’s up to you to identify who’ll excel in what area. The material in this book aims to help you build that culture – and aid you in understanding that you are part of an enterprising, progressive industry that is changing the world for the better.
Remember: everybody lives by selling something.
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